Set your brand once. Every video wears it.
Handle, colors, font, caption style and logo in one place — applied by default to every Reel, Studio video, AI Edit and Clip. No re-styling, no drift between posts.
Free on every plan · custom font upload on Pro & Business
Colors
Font
Bebas Neue
Caption preset
MOZI POP
Logo
Bottom-right · 80% · every render
Consistent branding in three steps.
Fill in your kit once
Your @handle, primary and accent colors, a font from the library or your own file, the caption preset you like, and your logo with its position and size.
Make videos as usual
Auto Reels, Studio, AI Editing uploads and AI Clips all start from your kit — captions in your colors and font, logo in place, CTA in your voice.
Tweak any single video freely
The kit is a default, not a lock. Change anything on one video without touching the kit, or apply the kit to an older video in a click.
Everything that makes a video look like yours.
Six things a viewer notices in the first second — set once, applied everywhere.
Colors that carry through
Your primary color becomes the active-word highlight in captions and the accent on Pro Editor overlays; your background color styles cards, callouts and charts.
Your font, everywhere
Pick from the stock font library on any plan, or upload your own brand font on Pro and Business — captions and overlays render in it automatically.
A default caption style
Choose one of 75+ caption presets as your house style. New videos start there instead of the platform default, so every post reads like the last.
Logo on every render
One logo, one position, one size — applied to Reels and Studio exports on every plan. Toggle it off per video when a clean frame is better.
Handle and CTA seeded
Your @handle and preferred call-to-action fill in the follow cards and social-post overlays automatically, so the end screen never says the wrong name.
Snapshotted, never surprising
Each video keeps the kit it was made with. Updating your kit later changes new videos only — an old export never re-renders with different branding behind your back.
Brand Kit FAQ
What's in a Brand Kit?
Your on-screen handle, primary and accent colors, a background color, a call-to-action label, a font (stock or your own upload), a default caption preset, and your logo with its position, size and opacity. It lives on one page in the sidebar.
Which videos use it?
Every new video you create in Vidpal — auto-generated Reels, Studio videos, AI Editing uploads and AI Clips — starts from the kit. Image carousels keep their own logo settings for now.
Will changing my kit change videos I already made?
No. Each video snapshots the kit at creation, so edits to the kit only affect new videos. If you want an older video to match, use Apply Brand Kit on that video.
Is the Brand Kit free?
Colors, handle, CTA label, caption preset, stock fonts and the logo are available on every plan, including Free. Uploading your own custom font file is a Pro and Business feature.
Can I override the kit on one video?
Yes. The kit is only the default. Change captions, colors, logo or font on any single video and the kit stays as it was for the next one.
Style it once. Forget about it.
Five minutes to fill in your kit, then every video you make is on brand by default.
Build your Brand Kit free